Sound like an exaggeration? Want us to prove it to you? Take a look at the following example:

Let's say you purchase 100,000 banner impressions on a site or network. High quality sites in targeted categories can charge upwards of $30 per thousand impressions ($30 CPM) for banner ads.

However, there are still good quality sites in the $15 CPM range, and since we want to be conservative for our illustration, we'll use an even lower figure. At a rate of $10 CPM, those 100,000 impressions will cost you $1,000. But what exactly are you getting for that price?

The Truth is, CPM is Irrelevant!

People still need to click on those banners before they get to your site. The average click-thru rate across the web hovers around the 0.3% neighborhood. But let's say you can do much better than that and get a 1% click-thru rate. This means that 1% of 100,000 people will click, thus bringing a grand total of only 1,000 actual visitors to your web site.

At $1,000, you are paying an average cost of $1.00 per visitor! THAT is the important cost figure in an ad campaign - your Cost Per Visitor (CPV). Always remember: The only people who can buy your product are the ones who actually visit your site!

But at $1.00 per visitor, this banner ad campaign is well over 50 times the cost of our HIT program, which can deliver targeted traffic to your site for less than 1 cent per visitor ($.01 CPV)!

Another way to look at it: For the same $1,000 that got you 1,000 visitors, we can deliver over 100,000 unique visitors to your web site - 100% guaranteed!

Want an even more conservative example?

Even at an extremely low $2 CPM (traffic quality below this is likely to be untargeted and very poor) and a phenomenal 3% click-thru rate (which is over 8 times the national average!), total visitors would be just 3,000 and your critical Cost Per Visitor would be just 6.7 cents.

But at 6.7 cents per visitor, this best case scenario is still well over
5 TIMES the 1 cent CPV of our HIT program! And these comparisons are conservative, because our actual pricing can drop to less than
.5 cents per visitor with volume!

The Bottom Line

Banner ads are a new game with every campaign, and very often unpredictable. Spending millions on TV and magazine ads doesn't guarantee anybody will actually go to your site (as last year's dot coms found out).

But, our HIT Program will ALWAYS deliver:

Order Your HIT Package Today!

Be sure to read over our Frequently Asked Questions to see exactly how the technology works and if your site qualifies, but Don't Delay! Every day you wait can mean thousands of lost visitors - you can't afford NOT to have this traffic! Order Today!